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530 lines
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<title>23 November, 2021</title>
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<title>Daily-Dose</title><meta content="width=device-width, initial-scale=1.0" name="viewport"/><link href="styles/simple.css" rel="stylesheet"/><link href="../styles/simple.css" rel="stylesheet"/><style>*{overflow-x:hidden;}</style><link href="https://unpkg.com/aos@2.3.1/dist/aos.css" rel="stylesheet"/><script src="https://unpkg.com/aos@2.3.1/dist/aos.js"></script></head>
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<h1 data-aos="fade-down" id="daily-dose">Daily-Dose</h1>
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<h1 data-aos="fade-right" data-aos-anchor-placement="top-bottom" id="contents">Contents</h1>
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<ul>
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<li><a href="#from-new-yorker">From New Yorker</a></li>
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<li><a href="#from-vox">From Vox</a></li>
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<li><a href="#from-the-hindu-sports">From The Hindu: Sports</a></li>
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<li><a href="#from-the-hindu-national-news">From The Hindu: National News</a></li>
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<li><a href="#from-bbc-europe">From BBC: Europe</a></li>
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<li><a href="#from-ars-technica">From Ars Technica</a></li>
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<li><a href="#from-jokes-subreddit">From Jokes Subreddit</a></li>
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</ul>
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<h1 data-aos="fade-right" id="from-new-yorker">From New Yorker</h1>
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<ul>
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<li><p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><strong>The Outsized Meaning of the Rittenhouse Verdict</strong> - A Wisconsin self-defense law made it difficult for the jury to convict—an outcome that was celebrated by the Republican Party’s violent fringe. - <a href="https://www.newyorker.com/news/news-desk/the-outsized-meaning-of-the-rittenhouse-verdict">link</a></p></li>
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<li><p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><strong>How Will the COVID Pills Change the Pandemic?</strong> - New antiviral drugs are startlingly effective against the coronavirus—if they’re taken in time. - <a href="https://www.newyorker.com/science/medical-dispatch/how-will-the-covid-pills-change-the-pandemic">link</a></p></li>
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<li><p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><strong>Chris Christie’s Donald Trump Problem</strong> - In a new book, the former governor maintains over-all fealty to Trump, but wants you to know that he understands what kind of human being Trump is. - <a href="https://www.newyorker.com/magazine/2021/11/29/chris-christies-donald-trump-problem">link</a></p></li>
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<li><p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><strong>Elon Musk and the Dangers of Another Stock Bubble</strong> - The current mania for electric-vehicle makers, from Tesla to Lucid to Rivian, is reminiscent of the dot-com boom and bust. - <a href="https://www.newyorker.com/news/our-columnists/elon-musk-and-the-dangers-of-another-stock-bubble">link</a></p></li>
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<li><p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><strong>Holiday Items Have Arrived in The New Yorker Store</strong> - Whether you’re searching for gifts or shopping for yourself, our latest offerings will fill the season with joy and style. - <a href="https://www.newyorker.com/culture/on-and-off-the-avenue/holiday-items-have-arrived-in-the-new-yorker-store">link</a></p></li>
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</ul>
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<h1 data-aos="fade-right" id="from-vox">From Vox</h1>
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<ul>
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<li><strong>What can you even say about House of Gucci? It’s stupid. It’s perfect.</strong> -
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<figure>
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<img alt="A woman in giant dark sunglasses and a fur coat tips her glasses down to look at something." src="https://cdn.vox-cdn.com/thumbor/Ec_7bieA3qP2jKLKk3aHLCFqJxk=/532x0:1869x1003/1310x983/cdn.vox-
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cdn.com/uploads/chorus_image/image/70180223/house_of_gucci_HoG_TP_00170_R_rgb.0.jpg"/>
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<figcaption>
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Lady Gaga as Patrizia Reggiani in <em>House of Gucci.</em> | MGM
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</figcaption>
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</figure>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom">
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Lady Gaga blows a potential dud of a movie straight into the stratosphere.
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</p>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="FfMQYc">
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I’ve tried for days now to decide exactly when my soul left my body and ascended to paradise during my <em>House of Gucci</em> screening.<em> </em>Looking through my increasingly loopy notes, it appears it was when Jared Leto, playing paunchy middle-aged failson Paolo Gucci, declares to his cousin- in-law Patrizia Reggiani (Lady Gaga — we’ll get to her in a moment), with so <em>very</em> much pathos, that he “was-a in-a bed, with a bowl-a of gelato cioccolata, and-a very dark-a thoughts.” If you read that in the voice of an American pasta sauce ad, you did it right.
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</p>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="wfX2TM">
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What even is this movie? <a href="https://www.vulture.com/2021/03/adam-driver-lady-gaga-house-of-gucci-ski-photo.html">An image tweeted from the set last March</a> — featuring Gaga and co-star Adam Driver in cable-knit sweaters, him decked out in huge glasses and her in a towering furry hat, standing against a snowy backdrop — lit a pandemic-crazed Twitter ablaze. Then the <a href="https://www.youtube.com/watch?v=pGi3Bgn7U5U">trailer</a> dropped in July, and … well, I mean, just go watch it. It’s exquisite.
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</p>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="eOkMOu">
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The movie the trailer is selling is actually a little more dishy and wild than the real <em>House of Gucci</em>, which would be a pointless and somewhat perfunctory dud if it weren’t for the brilliance, or madness, of the performances. Screenwriters Becky Johnston and Roberto Bentivegna crafted the tale of the murder of Maurizio Gucci (Driver), based on the book by Sara Gay Forden, into a kind of rags-to-riches story crossed with some serious Machiavelli vibes, but the psychological reality never quite lands. Ridley Scott, who seems to have slid joyfully into his “I’m 83, why <em>wouldn’t</em> I make this movie” phase, settled into the director’s chair and proceeded to direct the daylights out of his cast.
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</p>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="ceVeQr">
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That cast: Gaga, Driver, Leto, plus Jeremy Irons and Al Pacino as the Gucci patriarchs and Salma Hayek in a bit part as a psychic. (This doesn’t matter, but I can’t stop thinking about it: Hayek is married to François-Henri Pinault, the chairman and CEO of luxury fashion group Kering, which owns, among other things, Gucci.) Look, when you’re Ridley Scott, you get the cast you want.
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</p>
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<figure class="e-image">
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><img alt="A woman in a tight square-necked polka dot dress and a bald man in a brightly colored
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plaid jacket with a flower on the lapel stand across a table from one another, looking at drawings of clothing." src="https://cdn.vox-cdn.com/thumbor/YyvVANuoAX-7YUyK__uJwQS-Zww=/800x0/filters:no_upscale()/cdn.vox-
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cdn.com/uploads/chorus_asset/file/23025400/house_of_gucci_G_04959_RC_rgb.jpg"/> <cite>Fabio Lovino / MGM</cite></p>
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<figcaption>
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Lady Gaga and Jared Leto in <em>House of Gucci.</em>
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</figcaption>
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</figure>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="MdsQj0">
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As you may have noticed, none of these people (well, okay, half-credit to iconic Italian Americans Pacino and Gaga) are actually from Italy, despite playing some very famous people who were. The movie is not in Italian; it’s in English, and everyone is doing some degree of an accent. Irons and Driver are fine. Gaga is going for it (<a href="https://www.instagram.com/p/CR895r0nw-H/?utm_source=ig_embed&utm_campaign=embed_video_watch_again">though there’s some debate over whether or not she actually sounds Russian</a>). Leto is absurd. Pacino is kind of half-assing the accent, but this does not matter when you are Al Pacino. They drink espresso and dance in clubs and moon around giant estates arguing about who is a disappointment to the family — basic rich people activities.
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</p>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="lH5Dwf">
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Actually, <em>Rich People Activities</em> would have been a decent working title for the film, which never really finds a way to make us care about the characters outside of the people playing them. From the first scene, we know that this is a movie about how Maurizio Gucci was murdered, which happened on March 27, 1995, on the steps of his office in Milan. But Gaga plays Patrizia, his wife, and the story is really about her.
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</p>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="PwbTg7">
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And how. Patrizia is a ball of fire from the moment we meet her, swaying through the parking lot of her family business as the men hoot catcalls in her direction. She meets Maurizio at a party, by chance, and charms him enough that he’s willing to give up his place in his family’s lucrative fashion business, to the angst of his actor father Rodolfo Gucci (Irons), to be with her. All of which is fine, for a time, but Patrizia gets tired of being poor for no reason, and works Maurizio’s uncle Aldo (Pacino), who runs the business, to get her beloved husband back in the door. Luckily, Aldo’s son Paolo (Leto), whose wild ideas about fashion are not in keeping with the elder generation’s image of Gucci, is what Rodolfo calls “a triumph of mediocrity,” and Aldo is more than happy to invest his trust in his nephew instead.
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</p>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="8FTrkj">
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<em>House of Gucci</em> spans decades, during which Patrizia and Maurizio go through an awful lot together. Yet somehow, despite running nearly three hours long, the film never really gets a grip on its characters’ motivations or psychology (with the possible exception of sad sack Paolo). They’re characters in a stock play, reenacting a tale that’s already been told. You can imagine a version of this made by Ryan Murphy, which would be both worse and more legible, emotionally, to the audience.
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</p>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="UOb5DL">
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On the other hand, who cares? <em>House of Gucci </em>is probably the funniest comedy and dopiest tragedy of the year. Everyone chomps on the scenery. (Driver is, somehow, the most boring person in the movie.) People deliver frankly preposterous lines; Paolo replies to everything with melodically delivered nonsense, like “does an elephant-a sheeeet in the jungle?” or “I will finally soar, like a pigeon!” Aldo arrives to meet with his brother Rodolfo and finds him on the back terrace, staring into the distance, with the world’s biggest, camel-colored, presumably cashmere scarf flung dramatically around his neck. I couldn’t stop laughing.
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</p>
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<figure class="e-image">
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><img alt="A family stands in a living room together." src="https://cdn.vox-cdn.com/thumbor/A5Ld9c7kMWkBGVX1BlFfixsNoqA=/800x0/filters:no_upscale()/cdn.vox-
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cdn.com/uploads/chorus_asset/file/23025415/house_of_gucci_HoG_FP_00311_R_rgb.jpg"/> <cite>MGM</cite></p></figure></li>
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</ul>
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<figcaption>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom">Jared Leto, Florence Andrews, Adam Driver, Lady Gaga, and Al Pacino in <em>House of Gucci.</em></p>
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</figcaption>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="4mv6lC">
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And at the center of it all is Gaga’s Patrizia, who Maurizio declares is a dead ringer for Elizabeth Taylor. (You can kind of see his point.) She schemes, she cries, she makes decisions Maurizio’s too spineless to make himself. She calls a psychic on TV and becomes her best friend. She strokes Paolo’s ego and stabs him in the back. Gaga climbs inside the skin of — if not the real Patrizia — a fantastical approximation who smokes like a chimney, narrows her eyes till you expect lasers to shoot out, and turns every single scene she appears in into a grand, glorious showcase. Her hand gestures alone are worthy of close reading. She’s Lady Macbeth as diva, darling, and dancing queen.
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</p>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="T4YwHz">
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So if the story never lands — why should I care about the Guccis? why doesn’t Ridley Scott appear to care at all about fashion, even a little? — it basically doesn’t matter because each new scene is a fresh chance to watch some performers cram ham into a camp sandwich and then have another espresso.
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</p>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="R5WX2g">
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It’s become fashionable for critics and the ill-informed alike to declare that <em>they don’t make movies like this anymore</em>. I rarely buy it; usually, if you’re saying it, you simply aren’t looking hard enough.
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</p>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="jc9nh3">
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But in this case, okay, I buy it. It’s hard to imagine anyone other than Ridley Scott managing to get the budget, cast, and runtime to make a three-ring circus like <em>House of Gucci </em>for the big screen, a drama for adults that doesn’t lean on IP with a built-in fan base or effects-laden spectacle to suck audiences in. When he’s gone, hopefully at a time in the very distant future, I am worried this kind of movie will go with him.
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</p>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="dBuGd0">
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For now, though, at least we have <em>House of Gucci</em>, the kind of movie where a woman can tell her husband “it’s time to take out the <em>trash</em>” and mean his family, a movie with multiple candlelit bathtub scenes, a film in which an entire scene is set to the sounds of “I’m a Believer” in Italian, where the imperfect is elevated to perfection. I left my screening elated and wanted to rewatch it immediately. Several times. Long live cinema.
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</p>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="IIzfib">
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House of Gucci <em>opens in theaters on November 24.</em>
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</p>
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<ul>
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<li><strong>The supply chain crisis, explained by Adele</strong> -
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<figure>
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<img alt="Adele records stacked." src="https://cdn.vox-
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cdn.com/thumbor/ndcPSPLriKFnAkTsrBbWEwm05Ck=/454x0:7739x5464/1310x983/cdn.vox-
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cdn.com/uploads/chorus_image/image/70179994/1236660141.0.jpg"/>
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<figcaption>
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A member of staff sorts copies of the new album from British singer-songwriter Adele, “30” in Sister Ray record store in the Soho area of central London in November 19, 2021. | Tolga Akmen/AFP via Getty Images
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</figcaption>
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</figure>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom">
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Blame Adele for vinyl record delays — but also Fleetwood Mac and Michael Jackson and Taylor Swift.
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</p>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="dDAjtW">
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The <a href="https://www.vox.com/22757240/global-supply-chain-management-shortage-covid">supply chain</a> comes for everyone, including <a href="https://www.vox.com/2015/11/20/9768228/adele-25-album-release-leak">Adele</a>. Or maybe it’s Adele who’s coming for the supply chain — specifically, the vinyl supply chain.
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</p>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="Cd8CJM">
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The British songstress released her latest album, <em>30</em>, on Friday to much global fanfare, and she’s expected to do major worldwide sales (at a moment when physical music sales are rare). There’s been speculation that Adele’s big splash may also have implications for the music business, and not necessarily all good ones. Sony Music <a href="https://variety.com/2021/music/news/adele-vinyl-record-pressing-plant-lp-shortages-1235103951/">reportedly</a> ordered some 500,000 copies of vinyl records for the album’s release, potentially putting a squeeze on an already tight supply chain. With Adele pressing all those records, there has been speculation that she’s crowding out some space for others. At the very least, the issue is drawing some attention to a real crunch in the music industry.
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</p>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="lCjxq7">
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“All of these bigger artists are selling more records on vinyl, and all of them together are clogging up the plants, whereas a few years ago, vinyl was probably second-tier for these artists or even third-tier,” said Mike Quinn, head of sales at ATO Records, an independent record label based in New York City. But he’s not worried too much. “We’ve not had any plant turn us down saying, ‘Oh, we have too many Adele records.’”
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</p>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="gxPzW2">
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Vinyl has seen a renaissance over the past decade or so, <a href="https://www.billboard.com/pro/vinyl-album-demand-pandemic-slowdown-
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industry-supply/">with demand surging even more during the pandemic</a>. According to the Recording Industry Association of America (RIAA), vinyl sales <a href="https://www.digitalmusicnews.com/wp-content/uploads/2021/02/RIAA-2020-Year-End-
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Music-Industry-Revenue-Report.pdf">grew by</a> 28.7 percent in value from 2019 to 2020 to $626 million. Last year also marked the first year vinyl exceeded CDs in total revenue since the 1980s. Manufacturers have struggled to keep up.
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</p></li>
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</ul>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="a1Jf9U">
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“Vinyl’s been surging, or resurging, from the dark ages since probably 2007, 2008. It just did so under the radar,” said Brandon Seavers, co-founder and CEO of Memphis Records, a vinyl manufacturer. “The pandemic hit, and everything exploded.”
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</p>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="n5Sgcw">
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Adele isn’t at fault for the vinyl supply chain’s problems. She, like all artists, wants to sell a lot of records, and even without her, the industry has been facing delays and setbacks and struggling to keep up with skyrocketing demand for quite some time. As Shamir, one Philadelphia musician, put it in an interview with NPR, <a href="https://www.npr.org/2021/11/19/1057397815/you-might-go-easy-on-adele-the-fragile-vinyl-
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record-supply-chain-isnt-her-fault">“Adele is not the culprit” but also “is not helping</a>.”
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</p>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="yANkQb">
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Adele has expressed annoyance at the lead time for the album, in an interview with BBC Radio noting that <em>30</em>’s release date <a href="https://www.nytimes.com/2021/10/21/arts/music/vinyl-records-delays.html">had to be set six months in advance</a> to get CDs and vinyl made. “So many CD factories and vinyl factories, they bloody closed down even before Covid because no one bloody prints them anymore,” she said. And those that are printing them are having a hard time keeping up.
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</p>
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<h3 id="Pc2AhM">
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Vinyl records are no longer just for your dad
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</h3>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="AGx4mp">
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Vinyl was supposed to be killed off for good by CDs after the 1970s and 1980s. It turns out the format had some staying power, or rather, some resurgence power that emerged in the 21st century.
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</p>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="6Bbeb6">
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Vinyl sales <a href="https://www.statista.com/chart/7699/lp-sales-in-the-united-states/">started to pick up</a> in the mid-aughts, and they got a significant boost when big-box stores, such as Walmart and Target, jumped on board and started ordering records. According to <a href="https://www.billboard.com/pro/vinyl-album-demand-pandemic-slowdown-industry-
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supply/">Billboard</a>, the mass merchant sector now accounts for about 13 percent of vinyl sales, up from 4 percent in 2018. The pandemic pushed the vinyl revival into high gear.
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</p>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="lWUYEz">
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“People were stuck in their homes, and so they looked for things to do. And they cooked and they baked sourdough and they planted gardens and they bought a Peloton. And apparently they also listened to vinyl records,” Seavers said. “The other factual thing that happened is that vinyl really caught the eye of big-box retail. Amazon was already a really strong supporter of the format, and Walmart and Target had been kind of dipping their toes into the water. In 2020, they dove in head-first.”
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</p>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="AQlB6W">
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Like with <a href="https://www.vox.com/22410713/lumber-prices-shortage">lumber</a> or <a href="https://www.vox.com/recode/2021/8/5/22611031/chip-shortage-cars-electronics-automakers-gm-tesla-playstation-
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xbox">computer chips</a>, supply just hasn’t been able to keep up with demand. Earlier this year, one unnamed executive told <a href="https://www.billboard.com/pro/vinyl-album-demand-pandemic-slowdown-industry-supply/">Billboard</a> that vinyl pressing plants globally have the capacity to make about 160 million albums this year. He estimated the demand for vinyl was somewhere around 320 million to 400 million units.
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</p>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="SYYPpf">
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Vinyl pressing machines are old and clunky, and they’re hard to fix in normal times, let alone with the current delays that are affecting so many industries. Quinn said one plant he deals with had two of its six machines break recently. Parts that would normally take five to six days to replace took two months. The industry has faced labor shortages, too.
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</p>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="GO295L">
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Getting raw materials is taking manufacturers much longer than normal, including the vinyl pellets that are melted down to be pressed into records. Most are produced overseas and shipped over, and therefore face steep delays. Color pellets, which artists and retailers often go for to produce limited-edition or exclusive versions, are proving specifically challenging.
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</p>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="JC30s6">
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“With the amount of exclusive variants we press on one record, I wonder if I’m making Beanie Babies sometimes,” Sean Rutkowski, vice president at Independent Record Pressing, told <a href="https://variety.com/2021/music/news/adele-vinyl-record-pressing-plant-lp-shortages-1235103951/">Variety</a>.
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</p>
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<h3 id="HLFQtD">
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Adele isn’t really the problem here
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</h3>
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="la4XMV">
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||
Adele’s <em>30 </em>has generated some headlines and speculation about whether she’s making vinyl delays worse. Five hundred thousand records is a lot of records, but in the grand scheme of things when 160 million records are being made, it’s not really the end all, be all. None of this is to say Adele isn’t a huge deal. Her <em>25 </em>in 2015 <a href="https://www.hollywoodreporter.com/news/music-
|
||
news/adeles-25-official-first-week-844101/">sold more than 3 million copies</a> in the US in a week; her recent Oprah special <a href="https://www.billboard.com/music/music-news/tv-ratings-adele-one-night-only-oprah-interview-performance-
|
||
scores-for-
|
||
cbs-10140041/#:~:text=Adele%20One%20Night%20Only%2C%20which,fast%20national%20ratings%20from%20Nielsen.">averaged 9.92 million viewers</a>, beating all programming except the NFL in primetime. Her <em>30 </em>is something people want to hear, including on vinyl.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="LD5vZq">
|
||
But again, the vinyl delays aren’t really her fault. The problem is more that production is at capacity already, and artists new and old, big and small, are all in line.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="ohNWOl">
|
||
The vinyl industry has for a long time been driven by the classics — the Beatles and Eagles and Fleetwood Macs of the world. Now, newer artists are getting in on the vinyl game, too, such as Taylor Swift, Ed Sheeran, Billie Eilish, and, yes, Adele.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="NxStbM">
|
||
“You have to do it like really upfront — and Adele had basically booked out all the vinyl factories, so we had to get a slot and get our album in there. It was like me, Coldplay, Adele, Taylor, Abba, Elton (John), all of us were trying to get our vinyls printed at the same time,” Sheeran, who put out a new album in October, <a href="https://variety.com/2021/music/news/adele-vinyl-record-pressing-plant-lp-shortages-1235103951/">told</a> an Australian radio show, according to Variety.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="YtOkDD">
|
||
There are rumors that some of the bigger names may be able to cut in line or make attractive offers to vinyl pressers to secure space for themselves, potentially crowding smaller names out. Still, a lot of the issue really just seems to be that of capacity. Independent artists are trying to compete for the same machines as the big guys, and everybody’s just waiting around. Presumably, Adele had to wait to get her records pressed, too
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="OqPwG2">
|
||
“In the industry, we’ve all been making these classics in higher and higher and higher numbers over the years, so those numbers were already in the system,” Seavers said. “You have new artists come along, and they want an incredible amount of new vinyl to meet the demand for their release date.”
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="zy0ryH">
|
||
By Billboard’s tracking, the list of the top 15 most-selling vinyl LPs year-to-date in 2021 includes albums from Taylor Swift, Olivia Rodrigo, and Harry Styles — as well as Michael Jackson’s <em>Thriller</em>, Fleetwood Mac’s <em>Rumours</em>, and Queen’s greatest hits.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="rpsGHz">
|
||
The situation is bad for everyone, though for independent artists who are already at a disadvantage in so many ways across the music industry, it hurts more. “It’s a little more insult to injury for these indies because it’s the hard-earned money in their pockets, and it’s their tours that are suffering,” Seavers said.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="UrVfK6">
|
||
Quinn said that ATO, as a mid-sized label, is better positioned than some smaller labels because they have longstanding relationships with pressing plants and agreements for a certain number of records a month. It’s still not as much as they need.
|
||
</p>
|
||
<h3 id="zBBA2B">
|
||
The vinyl boom isn’t the worst problem for the music industry — or Adele — to have
|
||
</h3>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="uICheR">
|
||
What no one wants is for an artist to have to go out on tour before their records can go out. Sometimes it happens, especially in the current climate, and when it does, it’s not great. Overall for the industry, though, the surge in demand for vinyl records isn’t a terrible problem to have.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="SmbDXQ">
|
||
“It sucks if you don’t have LPs to sell on tour or you sell out of your first pressing and you can’t get it made for another six, seven, eight months,” Quinn said. But ultimately, he said, this is a “very good problem.”
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="oQJTWX">
|
||
The internet and streaming have put a squeeze on music artists and made it harder to <a href="https://www.nytimes.com/2021/03/22/technology/streaming-music-economics.html">make money</a>. They’ve changed a lot about what an artist has to do to actually survive, meaning they have to tour heavier and harder, produce more merchandise, and look for things they can have physical control of. Streaming revenue grew by 13.4 percent to $10.1 billion in 2022, according to RIAA, but <a href="https://nypost.com/2016/03/23/artists-make-more-off-vinyl-sales-than-
|
||
streaming-services/">it takes a lot of streams</a> to make what you would off of the sale of a single LP. For artists big and small, a vinyl record, if you can sell it, is real money. And if Adele gets someone to buy their first vinyl record and they start buying others, that’s good.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="qFzpeq">
|
||
The thing is, it takes time for supply chain issues to work themselves out. The vinyl industry is working to up capacity to the extent that it can. Seavers’s Memphis Records will press about 7 million records this year and is aiming to quadruple its output by 2023; it’s a change that won’t happen overnight.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="MMkBUO">
|
||
Across the industry, it’s not clear how long the vinyl boom will last. Manufacturers and retailers and labels don’t want warehouses of LPs sitting around if the market cools off. It’s a tough balancing act to figure out whether the current demand surge will stick, or if it will surge even more. When My Morning Jacket, a band under ATO, was set to go with a new album this spring, Walmart and Target came in with buys doubling the number of vinyl records that they had initially planned to make, Quinn said. Still, he’s not sure how long this will go on. “That wasn’t there a year ago,” he said. “I don’t know how long Walmart and Target will be in the vinyl game for.”
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="1nGiyu">
|
||
In the meantime, everyone is sort of along for the ride — including Adele and her reported 500,000 LPs, (maybe) on shelves now.
|
||
</p>
|
||
<ul>
|
||
<li><strong>Red Notice is a huge hit for Netflix. But what does that actually mean?</strong> -
|
||
<figure>
|
||
<img alt="" src="https://cdn.vox-
|
||
cdn.com/thumbor/tQknXlyTBbAwIUCzQ0EriEa1hAU=/400x0:3600x2400/1310x983/cdn.vox-
|
||
cdn.com/uploads/chorus_image/image/70179845/RN_20200303_17131r2.0.jpg"/>
|
||
<figcaption>
|
||
Gal Godot eyes Cleopatra’s golden egg in <em>Red Notice</em>. | Frank Masi/Netflix © 2021
|
||
</figcaption>
|
||
</figure>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom">
|
||
The Rock, Gal Gadot, Ryan Reynolds, and Cleopatra’s eggs?
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="MFvQST">
|
||
Netflix’s <em>Red Notice</em> spent the week enjoying a run at the top of Netflix’s Top 10. A fun, slick archeology heist flick in the tradition of <em>Indiana Jones </em>meets<em> Ocean’s Eleven</em>, the film stars The Rock, Ryan Reynolds, and Gal Gadot; reportedly came with a massive production price tag, possibly as high as <a href="https://www.hollywoodreporter.com/movies/movie-features/red-notice-director-
|
||
rawson-marshall-thurber-sequel-on-set-safety-1235048682/">$300 million</a>; and was originally subject to a huge bidding war from various Hollywood studios when writer Rawson Thurber <a href="https://deadline.com/2018/02/red-notice-dwayne-
|
||
johnson-rawson-thurber-universal-pictures-legendary-action-vehicle-beau-flynn-skyscraper-1202281978/">pitched it</a> in</p></li>
|
||
</ul>
|
||
<ol start="2018" type="1">
|
||
<li><p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"></p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="2rm20B">
|
||
Yet despite its hugeness, <em>Red Notice</em> seems to barely exist on the cultural radar. While the Netflix streaming numbers are striking — the film racked up an impressive 148 million viewing hours in its first week, according to <a href="https://www.vox.com/recode/22785092/netflix-ratings-top-ten-list">Netflix’s newly released top 10 metrics</a> — and there was some buzz on social media, <em>Red Notice</em> looks and feels like the kind of movie that would be subject to a balls-to-the-wall marketing campaign and widespread distribution in US movie theaters. Why is the kind of cheesy, big-budget fun that would make a perfect summer blockbuster debuting on Netflix in November?
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="dOBiIv">
|
||
It’s the kind of thing that <em>feels</em> like an anomaly but probably shouldn’t. With Covid-19 changing the way we experience the movies, and Netflix still disrupting the industry, the trajectory of <em>Red Notice</em> provides us with interesting insight into the direction “big” movies are headed: to a small screen near you.
|
||
</p>
|
||
<h3 id="c8VQri">
|
||
<em>Red Notice</em> seems like it should be a big-screen summer blockbuster, not a pre-holiday streaming aperitif
|
||
</h3>
|
||
<div id="Nx6W35">
|
||
<blockquote class="twitter-tweet">
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" dir="ltr" lang="en">
|
||
WOW <a href="https://twitter.com/hashtag/RedNotice?src=hash&ref_src=twsrc%5Etfw">#RedNotice</a> is <a href="https://twitter.com/netflix?ref_src=twsrc%5Etfw"><span class="citation" data-cites="Netflix">@Netflix</span></a> biggest ever opening day for a film. Congrats to this whole team! Can’t wait for Red Notice (Taylor’s Version) <a href="https://t.co/tyGFqhKWao">pic.twitter.com/tyGFqhKWao</a>
|
||
</p>
|
||
— Ryan Reynolds (<span class="citation" data-cites="VancityReynolds">@VancityReynolds</span>) <a href="https://twitter.com/VancityReynolds/status/1459676103254188033?ref_src=twsrc%5Etfw">November 14, 2021</a></blockquote></div></li>
|
||
</ol>
|
||
|
||
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="Qe77Ez">
|
||
Hear me out: Yes, it’s become routine for films to either premiere exclusively on streaming platforms or to debut on streaming simultaneously or shortly after an in-theater run. The pandemic, obviously, has made staying indoors and streaming films preferable to braving long lines at the movieplex. Even before the pandemic, there was a reason “<a href="https://www.theguardian.com/media/shortcuts/2015/sep/29/how-netflix-and-chill-
|
||
became-code-for-casual-sex">Netflix and chill</a>” became the new euphemism for staying indoors and relaxing for the night.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="MKTbGq">
|
||
Additionally, streaming companies often negotiate partnerships with major studios, like the surprising “same day-and-date release” contract that HBO Max and Warner Bros. briefly tried out for this year (though <a href="https://www.theverge.com/2021/3/23/22346613/warner-bros-theatrical-releases-2022-hbo-max">Warner Bros. quickly pivoted</a> to an exclusive in-theater window only for 2022).
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="zlg1LP">
|
||
So, yes, movies are streaming now. That’s not the weird part about <em>Red Notice</em>.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="4ZBqVb">
|
||
What <em>does</em> feel weird is that <em>Red Notice</em>, <a href="https://www.pastemagazine.com/movies/red-notice-review/">panned</a> by critics and <a href="https://www.rottentomatoes.com/m/red_notice">beloved</a> by audiences, seems like a film that’s designed to pack ’em in movie houses — and in another age, it would have. <em>Red Notice</em> is one of those films that seem destined to play to fans of niche geekery as well as fans of high camp. Reviewers dinged it for having terrible writing, an absurd plot, and a cast whose cardboard chemistry made the aforementioned terrible writing excruciating. All of this is profoundly true, and yet I, a plebeian, howled with laughter the whole time I watched it. I actually went and microwaved popcorn, because it felt like such an enjoyably popcorn-y movie.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="zDSr7L">
|
||
The plot of <em>Red Notice</em>, such as it is, involves a deeply earnest search for “Cleopatra’s third egg,” a deeply ridiculous jeweled <a href="https://tvtropes.org/pmwiki/pmwiki.php/Main/MacGuffin">MacGuffin</a>. Ryan Reynolds even refers to it as a MacGuffin, shortly after whistling the <em>Raiders of the Lost Arc</em> theme song, which tells you the no-fucks-given meta ambiance we’re dealing with. There’s also a deeply unsexy, hilariously flat tango between The Rock and Wonder Woman, and a splashy Ed Sheeran cameo. That’s everything you need to know.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="5kfOyE">
|
||
In short, it’s the kind of frothy, superfluous glossy action comedy you want to watch on a big screen. Too bad that’s probably not going to happen, unless you live near a small town with a relatively large independent movie theater.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="gbrWgO">
|
||
Originally, <em>Red Notice</em> was meant to be a big hit for Universal, which acquired the rights based on Thurber’s idea for a Dwayne Johnson star vehicle. (Thurber had previously directed The Rock in <a href="https://www.imdb.com/title/tt1489889/"><em>Central Intelligence</em></a> and <a href="https://www.imdb.com/title/tt5758778"><em>Skyscraper</em></a>, which both had <a href="https://www.boxofficemojo.com/releasegroup/gr3740422661/">significant</a> <a href="https://www.boxofficemojo.com/releasegroup/gr468865541/">global</a> box office returns <a href="https://www.forbes.com/sites/jamos/2018/07/25/surprise-why-dwayne-johnsons-skyscraper-is-actually-a-box-office-
|
||
hit/?sh=73c277754dee">despite flopping</a> domestically.) After Universal got cold feet due to a flagging production schedule, however, a bidding war ensued and Netflix snapped up the film and committed to a hefty budget, reportedly <a href="https://deadline.com/2019/07/dwayne-johnson-gal-gadot-ryan-reynolds-red-notice-netflix-rawson-marshall-
|
||
thurber-1202643002/">between $130 million</a> and <a href="https://www.wsj.com/amp/articles/netflix-splurges-on-big-
|
||
budget-movies-11564417323">$200 million</a>.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="0eHRT2">
|
||
From there, <em>Red Notice</em>’s fate shifted significantly. Netflix taking on the film meant a trade-off: The platform was able to commit to the blockbuster-size budget and hefty star salaries, and the massive size of Netflix’s subscriber base — now <a href="https://www.hollywoodreporter.com/business/digital/netflix-q3-2021-earnings-1235033272/">214 million</a> worldwide — guaranteed that a huge number of people would be directly introduced to the film when they logged on to their Netflix account.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="NqPyZT">
|
||
But the Netflix acquisition also meant a much shorter run in movie theaters and a very nontraditional marketing rollout. That’s because Netflix films, in general, tend to have a hard time getting play in mainstream cinemas. And <em>that’s</em> because, as independent movie theater owner Jay Levin told me, cinema franchises were never going to release these films in traditional movie houses.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="ezOAbK">
|
||
“The big boys — AMC and all — they’re not playing games with Netflix,” he told me. “They have enough films. … They’re not going to just bow to Netflix and just get a two-week [distribution window]. It’s not worth it to them.” The terms under which Netflix and other streaming platforms work with movie studios and distributors can vary widely and be subject to change. In other words, which films actually make it to theaters and how successful they’ll be alongside a streaming release is something of “a crapshoot,” Levin said.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="SZ8FZ6">
|
||
“I only do it because they’re very reasonable in their terms,” he added. “And I [have] seven screens — I certainly wouldn’t do it if I had less.”
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="E8RQSJ">
|
||
Levin runs the <a href="https://www.thebellmoreplayhouse.com/">Bellmore Playhouse</a>, an independent theater on Long Island. <em>Red Notice</em> played there, but just for a few days. The movie, he said, “is really what they call a filler” — but the prospect of a seat filler doesn’t appeal to major movie distribution franchises. A movie theater franchise like AMC, he told me, would “rather hold something from a major [film] company rather than go to Netflix.”
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="aIHqSm">
|
||
While other major streaming platforms like HBO Max and Disney+ also release their films in theaters, most of them have much longer windows for theaters to show the films in. Disney, for example, is giving all of its upcoming films <a href="https://www.theverge.com/2021/9/11/22668326/disney-movies-exclusive-theatrical-streaming-black-widow-eternals-
|
||
johansson">an exclusive 45-day theatrical release</a> <em>before</em> releasing them on Disney+. But because Netflix is solely a streaming company rather than a movie studio like Disney or a cable network like HBO, its ultimate goal is to drive subscribers. Therefore, it has less incentive to push for a longer in-theater release.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="qHuyRJ">
|
||
The difference makes itself felt at the box office: <em>Red Notice</em> star Gal Gadot’s 2020 hit <em>Wonder Woman: 1984 </em>premiered the same day on HBO Max and in theaters; but with a much longer release window, it went on to gross over $166 million worldwide. Compare that to <em>Red Notice</em>’s estimated opening weekend take of <a href="https://deadline.com/2021/11/eternals-opening-weekend-box-office-1234868870">barely $1 million</a>.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="web77h">
|
||
The short distribution window, combined with Netflix’s upstart role in the industry, means that a lack of a traditional movie run for these big-budget movies may be inevitable — at least as things currently stand. For <em>Red Notice</em>, the move to Netflix meant that not only did its time in movie theaters shrink, but the number of theaters showing it became minuscule. In the region around New York City, for example, <em>Red Notice</em> in its opening week primarily played a handful of independent theaters in small towns in New Jersey.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="KhEXWQ">
|
||
Granted, it wasn’t all bad; the movie chain Cinemark, which <a href="https://www.hollywoodreporter.com/business/business-news/cinemark-
|
||
netflix-films-1235050880/">reportedly</a> showed <em>Red Notice</em> in 750 theaters around the country, proudly declared in a November 12 <a href="https://www.businesswire.com/news/home/20211112005722/en/Cinemark-Announces-Red-
|
||
Notice-is-Exhibitor%E2%80%99s-Best-Performing-Netflix-Film">press release</a> that <em>Red Notice</em> was its best- performing Netflix film to date. But neither Netflix nor Cinemark has actually disclosed <em>Red Notice</em>’s box office performance — an omission that highlights just how nontraditional Netflix movies are.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="fu9IZ4">
|
||
So even though <em>Red Notice</em> is a blockbuster-size movie, we have to adjust our expectations for what its success looks like.
|
||
</p>
|
||
<h3 id="APRQIR">
|
||
Netflix has started to swing toward big-budget movies with limited theatrical releases
|
||
</h3>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="MR0Ulr">
|
||
This minuscule theater run is part of an increasingly typical pattern for Netflix, in which the company has focused on producing and distributing high-budget genre movies with big rollouts straight to the platform. In lieu of a traditional theater release, the buzzy 2020 Netflix action flick <a href="https://www.vox.com/culture/2020/7/10/21315901/best-new-movies-streaming-palm-springs-greyhound-old-guard"><em>Old Guard</em></a> still gave the platform the ability to boast about its <a href="https://www.cinemablend.com/news/2550614/the-old-guard-is-breaking-major-streaming-records-for-netflix">high streaming numbers</a> — even if the movie <a href="https://www.forbes.com/sites/scottmendelson/2020/07/24/movies-
|
||
charlize-theron-old-guard-no-longer-in-netflix-top-ten/?sh=7e2b78925254">quickly vanished</a> from the Netflix Top 10.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="VNiGXg">
|
||
In February 2021, Netflix pushed the Korean sci-fi flick <em>Space Sweepers</em>, whose <a href="https://koreajoongangdaily.joins.com/2021/02/10/entertainment/movies/interview-Song-Joongki-Space-
|
||
Sweepers/20210210140600429.html">$22 million budget</a> was atypically large for Korean cinema, to a receptive global audience of geeks, and that film, too, <a href="http://www.koreaherald.com/view.php?ud=20210207000179">hit No. 1 on its opening day</a> on the platform. Then came Zack Snyder’s May horror movie <a href="https://www.polygon.com/22447635/army-of-the-dead-review-netflix"><em>Army of the Dead</em></a>, a major summer release with ongoing buzz — but one that, again, opened directly on Netflix. Though <em>Army of the Dead</em> <em>did</em> get a run in a few hundred Cinemark theaters, it was only a week-long deal, and the film grossed <a href="https://www.forbes.com/sites/scottmendelson/2021/05/16/box-office-zack-snyder-army-of-the-dead-netflix-angelina-
|
||
jolie-jason-statham-godzilla-vs-kong/?sh=3f2d37ab67fe">less than $800,000</a> in its opening weekend at the box office.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="gzwRgb">
|
||
Levin pointed out that <a href="https://www.cinemablend.com/news/2571772/following-hbo-max-
|
||
controversy-warner-bros-strikes-major-deal-amc-2022-movies">AMC recently negotiated</a> a 45-day theatrical release window for Warner Bros. films, superseding the previous day-and-date release deal Warner Bros. had with HBO Max. That deal had been <a href="https://www.slashfilm.com/578216/independent-movie-theaters-react-to-warner-bros-hbo-max-
|
||
deal/">controversial</a>, and seemed to produce <a href="https://www.techradar.com/news/hbo-maxs-day-and-date-release-
|
||
model-isnt-working-and-warner-bros-knows-it">disappointing returns</a> for Warner Bros. — perhaps, as Levin noted, because the lack of an exclusive distribution time in theaters meant that audiences, conditioned to stay home due to the pandemic, were more likely to choose to watch the film on the streaming platform. (Vox has reached out to AMC for comment.)
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="dSUHKu">
|
||
It’s also arguable that Netflix doesn’t really <em>need</em> to offer a longer distribution window. The October prequel to <em>Army of the Dead</em>, for example, <em>Army of Thieves</em>, didn’t get the same in-theater treatment but was still a major success for the platform. If Netflix’s ultimate goal is generating new subscribers, then overall optics — <a href="https://www.vox.com/recode/22785092/netflix-ratings-top-ten-list">like its newly public top 10 lists</a> — are more important than the success of an individual film or series.
|
||
</p>
|
||
<h3 id="yJYbrt">
|
||
Netflix increasingly uses nontraditional marketing for its most traditional movies
|
||
</h3>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="b1ABrM">
|
||
Still, it certainly seems like <em>Red Notice</em>, which potentially offers the kind of silly, fun moviegoing experience that was routine before the pandemic, <em>should</em> be a film that plays on a big screen. Levin told me it did well for his movie house, pulling in about $1,500 for its one-screen, one-week run, but added that this was unsurprising, given its stars.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="fJ452P">
|
||
Levin observed that even though critics hated the film, it had the right ingredients to have done well at the cineplex with a traditional rollout. “It had Dwayne Johnson and Ryan Reynolds. … If they had done the right advertising, it should have been a picture that probably would have grossed $30 million, even with the bad reviews, because they’re very likable guys, you know?”
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="iNDPlK">
|
||
Levin pointed out that <em>Red Notice</em> also didn’t get a traditional marketing campaign — you won’t see many ads for it on television, for example — but this is arguably by design. Reached for contact, a Netflix spokesperson pointed out that the company did a widespread global ad campaign for the movie, including targeted advertising on television shows and sporting events. The trio of stars did the typical talk show circuit, but also dabbled in more unconventional forms of marketing like <a href="https://www.cinemablend.com/streaming-news/ryan-reynolds-visits-antiques-roadshow-for-hilarious-red-
|
||
notice-tie-in-video">Ryan Reynolds’s <em>Antiques Roadshow</em> drop-in</a>, as well as a major — and, honestly, <a href="http://%E2%80%8B%E2%80%8Bhttps://www.tiktok.com/@therock/video/7029082666301623598">deeply weird</a> — TikTok trailer campaign.
|
||
</p>
|
||
<div id="iS63ka">
|
||
<blockquote cite="https://www.tiktok.com/@therock/video/7029082666301623598" class="tiktok-embed">
|
||
<section>
|
||
<a href="https://www.tiktok.com/@therock" target="_blank" title="@therock"><span class="citation" data-cites="therock">@therock</span></a>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom">
|
||
You want a BAD ASS TRAILER for <a href="https://www.tiktok.com/tag/rednotice" target="_blank" title="rednotice">#RedNotice</a> <span class="citation" data-cites="Netflix">@Netflix</span>? How about <span class="citation" data-cites="Julianne">@Julianne</span> and I create the FIRST EVER TIK TOK TRAILER? In theaters now and on <a href="https://www.tiktok.com/tag/netflix" target="_blank" title="netflix">#netflix</a> THIS FRIDAY! <a href="https://www.tiktok.com/tag/rocktok" target="_blank" title="rocktok">#rocktok</a>
|
||
</p>
|
||
<a href="https://www.tiktok.com/music/original-sound-7029082514002201391" target="_blank" title="♬ original sound - The
|
||
Rock">♬ original sound - The Rock</a>
|
||
</section>
|
||
</blockquote>
|
||
</div>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="WU4oHW">
|
||
Cringe though the TikTok marketing may be, it’s effective. The TikTok trailers have racked up more than 180 million views overall, and indicate that traditional, pre-Covid movie marketing may be neither as effective nor as necessary in 2021. And Netflix, perhaps more than any other streaming platform, has always had the added advantage of access on its side: As Ted Sarandos, then the company’s chief content officer and now its co-CEO, <a href="https://www.tvinsider.com/36891/the-future-of-netflix-ted-
|
||
sarandos-on-tweens-his-adam-sandler-gamble-and-capitalizing-on-cables-big-weakness/">said in a 2015 interview</a>, Netflix can forgo typical marketing campaigns because all it needs to do is serve content directly to viewers.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="845EIy">
|
||
“A lot of the heavy lifting of getting audiences to the show is done with the user interface,” he noted. “We can launch a lot of these shows without spending any marketing. … The actual viewing of shows, the user interface is driving almost all of that.”
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="Xm32CA">
|
||
The company’s size and aims have obviously ballooned in the six years since that interview. <em>Red Notice</em> was part of a <a href="https://www.wsj.com/amp/articles/netflix-splurges-on-
|
||
big-budget-movies-11564417323">half-billion-dollar push</a> to bring big-budget films to the platform; the runaway hit <a href="https://www.vox.com/22704474/squid-game-games-korean-references-symbols"><em>Squid Game</em></a> was part of a <a href="https://variety.com/2021/streaming/asia/netflix-korean-content-spending-1234914743/">half-billion-dollar investmen</a>t in Korean entertainment and part of an even larger campaign to <a href="https://variety.com/2021/global/asia/netflix-asia-growing-threats-growth-continues-report-1235027247/">generate Asian subscribers</a>. But the company’s approach to marketing seems largely unchanged: Awkward TikTok campaigns notwithstanding, the platform’s main marketing tool seems to be itself.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="L7ghru">
|
||
That said, Netflix has always been aware of the power an in-theater run holds for its prestige films — its <a href="https://www.vox.com/22403117/oscars-2021-winners-losers-nomadland-anthony-hopkins-chadwick-boseman-netflix">Oscar- nominated titles</a> like <em>Mank</em> and <em>The Irishman</em> have all had theater runs, if only to satisfy the Academy’s <a href="https://www.cnbc.com/2021/05/27/oscars-2022-academy-delays-ceremony-to-
|
||
march-27-2022.html">eligibility requirements</a>. Its <a href="https://www.vox.com/22757255/november-2021-movies-
|
||
streaming-reviews">current crop of fall prestige films</a> have each been given one- to two-week limited theater runs. And <a href="https://www.cnbc.com/2021/08/30/analyst-netflix-eyes-more-theatrical-runs-for-bigger-cultural-
|
||
impact.html">recent reports</a> indicate the company is interested in expanding its in-theater window for films in order to make a bigger cultural impact.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="Bk6fXZ">
|
||
It’s pretty hard to envision Netflix’s cultural impact becoming any bigger, but it’s true that individual Netflix films lack the cultural staying power of its major series. Arguably no Netflix movie has had the cultural cachet of <em>Stranger Things</em> or <em>Orange Is the New Black</em>, for example. Could a movie like <em>Red Notice</em>, despite the critical pans, wedge its way into the zeitgeist with a little more exposure?
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="sZ3b5r">
|
||
There’s only one way to find out. But even if Netflix commits to a longer theatrical release window, there’s one unpredictable factor that no industry change can control.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="19RRH5">
|
||
“I don’t think we will ever see the [audience] numbers that we saw pre-Covid,” Levin observed, assessing <a href="https://www.vox.com/22380021/movie-theaters-covid-reopening">the state of pandemic moviegoing</a>. “The [studios] see now that the theaters can give relatively big grosses, still, on the big pictures. The little pictures still have trouble. And the arthouses are a disaster.”
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom" id="vqn3lm">
|
||
Will they come back eventually? “I don’t know,” he said. “You just never know what’s going to happen next.” But whatever fate befalls movie theaters and their audiences, one thing seems abundantly clear: Netflix wins in the end, whether audiences stay home or not.
|
||
</p>
|
||
<h1 data-aos="fade-right" id="from-the-hindu-sports">From The Hindu: Sports</h1>
|
||
<ul>
|
||
<li data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><strong>Hyderabad Nov. 29 races postponed by a day</strong> - The Stewards of Hyderabad Race Club have resolved to postpone the races scheduled for Nov. 29 (Monday) to Nov. 30 (Tuesday), due to administrative re</p></li>
|
||
<li data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><strong>Iron Age impresses</strong> - Iron Age impressed when the horses were exercised here on Tuesday (Nov. 23) morning.Sand track:600m: 2/y/o Jerusalem (Yash), Star Sincerity (Peter) 40</p></li>
|
||
<li data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><strong>Time BCCI allows IPL teams to play exhibition games overseas in off season: Ness Wadia</strong> - The Punjab Kings co-owner is not surprised by the massive amounts shelled out by investors to enter IPL</p></li>
|
||
<li data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><strong>Time is right to make Pat Cummins captain, says Warne</strong> - Warne says Josh Inglis is a “360 degree player” and would be the right man for the wicketkeeping job if Paine is dropped</p></li>
|
||
<li data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><strong>Women ICC ODI rankings | Mithali Raj retains third spot among batters, Jhulan second among bowlers</strong> - Another India batter Smriti Mandhana also remained on sixth spot with 710 points.</p></li>
|
||
</ul>
|
||
<h1 data-aos="fade-right" id="from-the-hindu-national-news">From The Hindu: National News</h1>
|
||
<ul>
|
||
<li data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><strong>Assam, Meghalaya team jointly visits disputed areas in Kamrup</strong> - The delegation, comprising MLAs and top civil and police officials from both sides, held meetings with villagers and village heads to take their views on the disputes, an official statement said</p></li>
|
||
<li data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><strong>We didn’t want to repeat the mistakes made by the Congress in 1984, says Dushyant Gautam</strong> - The way things were going at farmers’ protest sites, the atmosphere that was being created influenced the PM’s decision, says BJP general secretary Dushyant Gautam</p></li>
|
||
<li data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><strong>Neo-Tidel Parks to come up in tier-2 and tier-3 Tamil Nadu cities, says CM Stalin</strong> - The CM exchanged MoU with 59 firms with a cumulative investment of ₹35,208 crores in Tamil Nadu</p></li>
|
||
<li data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><strong>Wakf Board ex-chief refutes Jaleel’s claim</strong> - Leaving board appointments to PSC</p></li>
|
||
<li data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><strong>Watch | Varanasi celebrates Dev Deepavali</strong> - A video on the holy city’s Deepavali for the gods</p></li>
|
||
</ul>
|
||
<h1 data-aos="fade-right" id="from-bbc-europe">From BBC: Europe</h1>
|
||
<ul>
|
||
<li data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><strong>Bulgaria bus crash: Children among at least 46 killed</strong> - At least 46 people, including 12 children, died when a bus returning to North Macedonia caught fire.</p></li>
|
||
<li data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><strong>Germany Covid: Health minister’s stark warning to get jabbed</strong> - As Germany battles a fourth Covid wave, the health minister gives a stark warning to get vaccinated.</p></li>
|
||
<li data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><strong>Austrian Chancellor: ‘You don’t only have rights, you have obligations’</strong> - Austria’s chancellor regrets jabs will be mandatory, but current low rates are “too little, too late”.</p></li>
|
||
<li data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><strong>Greenland’s Inuits seek Denmark compensation over failed social experiment</strong> - Six surviving Greenlanders are part of a group of 22 children taken for “re-education” in 1951.</p></li>
|
||
<li data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><strong>New rules for Ireland’s data centres published</strong> - The guidance comes amid concerns that the facilities could contribute to power blackouts.</p></li>
|
||
</ul>
|
||
<h1 data-aos="fade-right" id="from-ars-technica">From Ars Technica</h1>
|
||
<ul>
|
||
<li><p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><strong>Are scientists less prone to motivated reasoning?</strong> - Replication failures succeed in getting scientists to alter their opinions. - <a href="https://arstechnica.com/?p=1815077">link</a></p></li>
|
||
<li><p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><strong>Activision Blizzard CEO Bobby Kotick says he would consider stepping down</strong> - He didn’t seem to get very specific about what it’d take, though. - <a href="https://arstechnica.com/?p=1815056">link</a></p></li>
|
||
<li><p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><strong>COVID surge underway with daily cases already above 93K ahead of holiday</strong> - Midwest and Northeast see rapid COVID surge. - <a href="https://arstechnica.com/?p=1815051">link</a></p></li>
|
||
<li><p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><strong>An “incident” with the James Webb Space Telescope has occurred</strong> - NASA is leading an anomaly review board to investigate and conduct additional testing. - <a href="https://arstechnica.com/?p=1815021">link</a></p></li>
|
||
<li><p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"><strong>Who wants an electric superwagon? Porsche offers 590-hp GTS Sport Turismo</strong> - Electric? Check. Wagon? Check. 155 mph? Check. - <a href="https://arstechnica.com/?p=1815008">link</a></p></li>
|
||
</ul>
|
||
<h1 data-aos="fade-right" id="from-jokes-subreddit">From Jokes Subreddit</h1>
|
||
<ul>
|
||
<li><strong>What time zone are most pornos shot in?</strong> - <!-- SC_OFF -->
|
||
<div class="md">
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom">
|
||
Mountin’ time
|
||
</p>
|
||
</div>
|
||
<!-- SC_ON -->
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"> submitted by <a href="https://www.reddit.com/user/bunnypirateghost"> /u/bunnypirateghost </a> <br/> <span><a href="https://www.reddit.com/r/Jokes/comments/r01kxk/what_time_zone_are_most_pornos_shot_in/">[link]</a></span> <span><a href="https://www.reddit.com/r/Jokes/comments/r01kxk/what_time_zone_are_most_pornos_shot_in/">[comments]</a></span></p></li>
|
||
<li><strong>A man walk’s into a bar the barman says “What can i get for you pal?”</strong> - <!-- SC_OFF -->
|
||
<div class="md">
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom">
|
||
The man replies " I’ll have a rum and coke" the barman gives the man an apple. The man says “No i asked for a rum and coke the barman tell’s him to trust him and try the apple. The man bites into and says” Oh my god this is apple is amazing its taste’s like Rum" the barman says “Turn it around” the man turns the apple round and bites into the other side and says " Oh my god thats incredible it taste’s like coke.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom">
|
||
A second man walks into the bar. The barman says " What can i get you" the man replies “I’ll have a Gin and tonic” and the barman gives him an apple. The man says " No I asked for a gin and tonic" to which the first man says “Eat the apple its incredible you wont believe it” The second man agrees and bites into the apple “Holy shit i cant believe it, it tastes like Gin” said the second man and the barman Replies turn it around “Jesus christ it tastes like tonic”
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom">
|
||
A third man walks into the bar and the barman says “What can i get you” “I dont know i cant decide” said the third man too which the first and second man say " It dosent matter what you want, pick any taste he’ll give you apple just like it." The third man says " Okay have you got an apple that tastes like pussy" The barman says sure and gives the third man an apple He bites into it and immediately spits it out “OH MY GOD! IT TASTES LIKE SHIT!!” and the barman says " Turn it around."
|
||
</p>
|
||
</div>
|
||
<!-- SC_ON -->
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"> submitted by <a href="https://www.reddit.com/user/OwenJthomas89"> /u/OwenJthomas89 </a> <br/> <span><a href="https://www.reddit.com/r/Jokes/comments/r029qq/a_man_walks_into_a_bar_the_barman_says_what_can_i/">[link]</a></span> <span><a href="https://www.reddit.com/r/Jokes/comments/r029qq/a_man_walks_into_a_bar_the_barman_says_what_can_i/">[comments]</a></span></p></li>
|
||
<li><strong>A brunette woman was walking along a set of railroad tracks, repeating to herself, “42, 42, 42. 42, 42, 42.”</strong> - <!-- SC_OFF -->
|
||
<div class="md">
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom">
|
||
A blonde woman saw the brunette and asked, “What are you doing?”
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom">
|
||
“I’m just walking along a railroad track and saying 42, 42, 42,” replied the brunette.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom">
|
||
“Can I join you?”
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom">
|
||
“Sure.”
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom">
|
||
So the two women walked along the track repeating, “42, 42, 42. 42, 42, 42.”
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom">
|
||
Another blonde saw them and asked, “What are you doing?”
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom">
|
||
“We’re just walking along a railroad track and saying 42, 42, 42,” replied the brunette.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom">
|
||
“Can I join you?”
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom">
|
||
“Sure.”
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom">
|
||
Now there were three women walking along the track repeating, “42, 42, 42. 42, 42, 42.”
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom">
|
||
A third blonde saw them and asked, “What are you doing?”
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom">
|
||
“We’re just walking along a railroad track and saying 42, 42, 42,” replied the brunette.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom">
|
||
“Can I join you?”
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom">
|
||
“Sure.”
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom">
|
||
Now there were four women walking along the track repeating, “42, 42, 42. 42, 42, 42.”
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom">
|
||
Just then, the brunette heard a rumbling sound. She looked behind her and saw a train. She jumped off the track to save herself, but the blondes weren’t so lucky. They were struck by the train and killed instantly.
|
||
</p>
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom">
|
||
As soon as the train had gone, the brunette got back on the track and said, “45, 45, 45…”
|
||
</p>
|
||
</div>
|
||
<!--
|
||
SC_ON -->
|
||
<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"> submitted by <a href="https://www.reddit.com/user/wimpykidfan37"> /u/wimpykidfan37 </a> <br/> <span><a href="https://www.reddit.com/r/Jokes/comments/r06fqj/a_brunette_woman_was_walking_along_a_set_of/">[link]</a></span> <span><a href="https://www.reddit.com/r/Jokes/comments/r06fqj/a_brunette_woman_was_walking_along_a_set_of/">[comments]</a></span></p></li>
|
||
<li><strong>What’s the worst thing to feel during a prostate exam?</strong> - <!-- SC_OFF -->
|
||
<div class="md">
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2 hands on your shoulders
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"> submitted by <a href="https://www.reddit.com/user/starboiklem"> /u/starboiklem </a> <br/> <span><a href="https://www.reddit.com/r/Jokes/comments/qzzi1m/whats_the_worst_thing_to_feel_during_a_prostate/">[link]</a></span> <span><a href="https://www.reddit.com/r/Jokes/comments/qzzi1m/whats_the_worst_thing_to_feel_during_a_prostate/">[comments]</a></span></p></li>
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<li><strong>A vegan said to me that people who sell meat are disgusting.</strong> - <!-- SC_OFF -->
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I said people who sell fruit and vegetables are grocer.
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<p data-aos="fade-left" data-aos-anchor-placement="bottom-bottom"> submitted by <a href="https://www.reddit.com/user/ZookeepergameRude565"> /u/ZookeepergameRude565 </a> <br/> <span><a href="https://www.reddit.com/r/Jokes/comments/qzjn90/a_vegan_said_to_me_that_people_who_sell_meat_are/">[link]</a></span> <span><a href="https://www.reddit.com/r/Jokes/comments/qzjn90/a_vegan_said_to_me_that_people_who_sell_meat_are/">[comments]</a></span></p></li>
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</ul>
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