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After that, per testimony, Fox News CEO Suzanne Scott was “screaming about Dana’s show and their reaction to the Rudy presser.” Scott wrote in an email that the “crazies” were “looking for and blowing up all appearances of disrespect to the audience,” and separately wrote, “We can fix this but we cannot smirk at our viewers any longer.”

Fisher, meanwhile, testified that her boss told her “higher-ups at Fox News were unhappy” with her fact-checking, saying that she “needed to do a better job of … — this is a quote — ‘respecting our audience.’” She complained in texts that she was being “punished for doing my job.”

Tucker Carlson’s game

The full filing tells an interesting story about Carlson, who appeared to be playing a complicated game: reassuring the Fox audience that the network was still on Trump’s side, while trying to walk back the most unhinged and wild fraud claims.

Carlson was irate over the call of Arizona for Biden, furious over Heinrich’s fact-check of Trump, and very worried about losing viewers’ trust. But he also became increasingly concerned about indulging voter fraud conspiracy theories, which he knew full well were nonsensical.

After Powell appeared on his colleague Maria Bartiromo’s show on November 8 and made false claims of Dominion using voting machine software to switch votes, Carlson privately texted, “The software shit is absurd… Half our viewers have seen the Maria clip.”

Then, on November 10, a producer told Carlson that many “viewers were upset tonight that we didn’t cover election fraud,” which is “all our viewers care about right now.” Carlson responded that it was indeed a “mistake” not to cover it, and added, “I just hate this shit.”

Carlson’s producer Justin Wells texted a fellow producer: “We’re threading a needle that has to be thread because of the dumb fucks at Fox on Election Day. We can’t make people think we’ve turned against Trump. Yet also call out the bullshit. You and I see through it. But we have to reassure some in the audience.”

Meanwhile, Carlson became increasingly frustrated with Powell. Per the filing, he privately told her on November 17: “You keep telling our viewers that millions of votes were changed by the software. I hope you will prove that very soon. You’ve convinced them that Trump will win. If you don’t have conclusive evidence of fraud at that scale, it’s a cruel and reckless thing to keep saying.” He also texted Ingraham the next day that Powell was “lying” and that he’d “caught her.”

On November 19, then, Carlson decided to take Powell’s claims on air, in a monologue that tried to be respectful to Trump voters’ suspicions, criticized the mainstream media, and stressed that he really tried to take Powell’s accusations seriously — but that she simply has no evidence:

But she never sent us any evidence, despite a lot of polite requests. When we kept pressing, she got angry and told us to stop contacting her. When we checked with others around the Trump campaign, people in positions of authority, they also told us Powell had never given them any evidence to prove anything she claimed at the press conference.

Powell did say that electronic voting is dangerous, and she’s right, but she never demonstrated that a single actual vote was moved illegitimately by software from one candidate to another. Not one.

There was, again, viewer backlash and discussion at the top levels of Fox’s corporate hierarchy — but the details of this discussion are redacted in the legal filing. A top Fox Corporate executive, Raj Shah, did text a Carlson producer some support: “shit is so crazy right now. so many people openly denying the obvious that Powell is clearly full of it.”

Finally, on November 22, Trump distanced himself from Powell’s claims and said she did not represent his campaign. Carlson seemed to claim credit for this, texting Ingraham: “It totally wrecked my weekend. Wow… I had to try to make the WH disavow her, which they obviously should have done long before.” He also texted his producer, Wells: “We won the battle with Powell. Thank god.”

How Fox’s influence really works

All this reminded me of what happened when Fox initially tried to take down presidential candidate Donald Trump in the summer of 2015. Fox’s debate hosts tore into Trump with hard-hitting questions, but viewers who loved Trump expressed their outrage, and the network adjusted to take a less anti-Trump line, eventually outright championing him.

The idea that Fox tells its viewers what to think about everything, and, like lemmings, they blindly go along with it is simply wrong. Like any media organization reliant on an audience, it is in some ways captive to its viewers. It is trying to serve them — and it does so by putting out coverage they think its viewers will like and find entertaining. But when the audience they’re seeking — hardcore pro-Trump conservatives — becomes disconnected from reality, as they did with regard to the 2020 election outcome, that’s a problem.

Yet Fox does still want to influence its audience in more subtle ways. It attempts to steer, redirect, and shape their rage without ever taking too heavy a hand, and certainly without making them angry enough that they might stop watching.

This seems to be the theory behind Carlson’s intervention to get Powell pushed out of the Trump team. He was intensely careful to communicate to Fox viewers that he was on their side — really — and that he wasn’t one of the liberal elites mocking them and rolling his eyes at them. (Though in private, he really was mocking and rolling his eyes at Powell.)

Or take Fox’s coverage of Gov. Ron DeSantis, which has been so positive and frequent that it has helped push the Florida governor rather close to Trump in national polls of the 2024 presidential race, though DeSantis isn’t even running yet. Fox can’t take down Trump because its viewers simply wouldn’t accept such a blunt intervention. But it can build up a Trump alternative, portraying him in a way their viewers would eat up (as the culture war champion battling woke liberals). It’s a more subtle form of influence, but it is a real one.

Still, the Dominion suit overall shows the limits of Fox’s powers. Viewers aren’t locked in with Fox — Fox is locked in with them.

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