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Trend forecast: indie sleaze revival #trendcycle #nostalgia #tumblrfashion #indiekid

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“We live in an age where everyone is rushing to name and schematize cultural phenomena,” Monahan said. “It just makes it easier for people to be organized for mass consumption.”

The ceaseless tornado of TikTok trends reflects a chaotic consumer landscape, one where people are looking to their peers, not institutional tastemakers, for guidance. It’s why so many creators on TikTok are trying to launch careers off of summarizing, predicting, and investigating the zeitgeist.

It’s a jarring shift, particularly for Gen X-ers and older millennials, who grew up accustomed to the duality of the consumer experience. Regardless of what a consumer personally chose to espouse, what once was declared a trend was considered “in,” while its opposing counterpart was “out.” These declarations have grown murky and irrelevant, although media outlets are still primed to drum up trend discourse for clicks. (The generational scuffle over whether skinny jeans were “in” or “out,” if you ask me, was a psy-op concocted by Levi’s marketing department to sell more jeans.)

Trend brain operates on dichotomies: relevant vs. irrelevant, good vs. bad, buyable vs. unbuyable, cool vs. uncool. This mentality extends to how people perceive and react to the internet, where even a whimsical aesthetic can become a commodified status signal — a way to demonstrate that you’re a distinct individual who is in the know. With the mass decentralization of culture, even while platforms are becoming increasingly centralized, there’s no way for a sane person to keep up. The problem is, we’re told that we can. We’re told we must evolve to keep up or our digital personas will wither into irrelevance as our style grows stale.

And here we all remain: trapped in the throes of increasingly meaningless trends.

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